Amazon’s Arrival in Australia: Essential Tips for Online Sellers

BANG ON! The Amazon juggernaut is coming to Australia.

This announcement has already created new era of competition between bricks-and-mortar store and online retail in the world’s 13^th – largest economy. Because of such cutting-edge competition, nervous Australian retailers are scrambling to gripe up their capabilities. This is the welcoming news for consumers but for retailers, the outlook is less glittery. Amazon which is considered as the best market place for online retailers is driving out high competition for smaller retailers to survive on the e-commerce environment.

But, fear not eSellerHub is sharing some important tips that sellers need to remember.

• Pace up with the growing competition and opportunities: Joining Amazon truly means you are accessible to the great opportunities that this marketplace offers. As per the research, due to its new venture, Amazon is looking for the large distribution and fulfillment center which provides the best opportunities to grow and serve customers. The services offered by Amazon ( Amazon market place, Amazon Prime and eventually Amazon Pantry and Amazon fresh) have much more larger audience and optimum customer service. So, sellers grab this opportunities and dive in the competition with your great products to stay on the top of the trends. Although, there may be international merchants looking to sell their goods in Australia very soon but nothing can beat the best quality, great product, fast delivery and segmented price.

•  Gain Profits through Buy Box: The Amazon Buy Box was shaped to give the customer the best possible value for money. To succeed, sellers need to be on the top of their game, especially with regard to pricing. Price is one of the impactful things of Buy Box and hence, setting the perfect price is important. You may use repricing software that monitors your competitors’ prices 24/7 to ensure you are competitive. It changes the seller’s product price according to the changes in the market in real time around the clock which becomes a massive benefit.

• The Power of FBA: One of the important advantages of FBA is that merchants can store their goods offsite in Amazon’s distribution centers. Retailers having difficulty in keeping an organized storage center due to the sheer volume of product they hold may want to consider FBA. Selling with FBA gives you way in to a much wider customer base. Amazon’s got a solid name and buyers trust it. When you back up your line with Amazon, you raise your chances of landing a sale. Another optimistic part of FBA is that Amazon handles all of the returns, so any negative feedback that comes through won’t affect your performance. 

• Be organized, improve productivity and save money by maintaining stock control: Inventory management software can considerably improve your efficiency and help eliminate manual processes so your employees can focus on other, more important areas of the business. If your warehouse is not structured appropriately, you will have a tough time in organization your inventory. People generally choose to optimize their warehouses by placing the best selling products together and in easily accessible places in the warehouse. This, in turn, helps to pace up the order execution process and keeps customers happy. A good stock management approach also helps you to save money that could otherwise be wasted on slow-moving products. eSellerHub can develop an inventory management system for you that can help to lick up with all the tactics.

• Get the ball rolling with the best offers and discounts: Keep an eye on the latest trends that catches everybody’s attention. Offer great discounts and give-away on some of the products, but do set targets and margins for overall growth in sales as a part of that offer. Turn shoppers into buyers by offering rule-based discount and promote on various marketing channels. Keep in mind that almost all of your competitors in the market will be providing offers to attract customers and hence you too should go with the flow. However, you should be cautious in placing the offers and discounts according to the profits before you actually give out any. Be smart about offering discounts.

Amazon Australia for retailer is really in the huge trends in recent times. But what does it actually takes to be successful seller on Amazon? As competition is very high, it’s just not about the listing, optimization, technologies etc. Retailers need to jingle all the way for staying ahead of the curve with the best insights, repricer software and stock management system.

Any thoughts whirling in your mind? Let’s talk.