Duplicate or fake goods being sold online has become a big problem for online buyers these days. Keeping that in mind, Amazon.com is going to introduce a program in this spring which would work towards eliminating counterfeit goods from its marketplace. This program would assure brand owners that online retailer is a helping hand to sell goods and not a competitor or a threat.

Peter Faricy, vice president of Amazon said in an interview that – “In the starting of next month, the brands can register their details including logo and products with Amazon, so that it can identify and flag the merchants selling counterfeits.

In the Shoptalk commerce conference in Las Vegas, Peter Faricy further stated in his presentation that this brand registry is in the test phase and would be available for all the brands in North America.

This shows honest efforts of Amazon for online merchants and they want only genuine third party sellers to use Amazon as a marketplace so that customers get original products and are satisfied.

It has been noted that many sellers have sold fake products to the buyers and cheated them. It included one from Apple which prompted them to register a lawsuit against the merchant on the site.

Some retailers have told that they are scared of Amazon as it controls the sales on its platform and sells its own private label copies of top selling products at much discounted price. The answer by Faricy against this allegation was that “The data doesn’t support it.” He further said that the third party sellers have increased at a level where about 50% of items are sold by them.

Also, Faricy said that around 300 million Amazon customers have allowed 100,000 sellers to earn $100,000 each through this marketplace in last year and due to its FBA facility it has become cheaper for the retailers to provide daily delivery which was very costly previously.

In this counterfeit program, the shoppers, brands and Amazon itself can flag the fake products. Also Amazon is offering a different program named “Transparency” which would let the sellers label their packages with a specific code so that the buyers can verify their products purchased using official information provided by the brands.

To conclude, Faricy also said that this program for removing counterfeit products is at a very initial stage and will keep on upgrading as and when required. He said – “I don’t think it’s the kind of thing where you ever feel like there’s a clear ending. It is a journey.”