Mother’s Day Tips for Online Retailers

Mothers have a very special and important place in our lives and every year we celebrate Mother’s Day to show our love and express gratitude towards them. Mother’s day may not be as lucrative as Valentines’ day or Christmas when it comes to online shopping. But, as a matter of fact, it is the third largest retail holiday in USA. As per the statistical report released by National Retail Federation – in 2016, total spending on Mother’s Day was $21.4 billion which is being expected to rise to $23.6 billion in 2017.

As an online retailer, are you prepared for this opportunity hidden in the name of MOTHER’S DAY? If not, it’s time to do so in a smart manner considering some tips given below –

• Optimize Marketplace Accounts

Amazon provides the facility of choosing “Mother’s Day Gift” option in the “occasion” field. So, you need to make sure you have chosen that for the products which can be a perfect Mother’s Day gift idea. For other marketplaces like eBay, Sears etc., you can include the term “Mother’s Day Gift” term in your product description. This will get your products show up in the search results when online buyers search for Mother’s Day gift ideas.

• Introduce Special Deals and Discounts

Introducing exclusive deals and discounts on occasions will get more shoppers attracted towards your product listings. Besides discounts, you can offer free shipping or complimentary gift wrapping. Online shoppers’ looks for a unique shopping experience and it gives them immense pleasure if they can get something extra besides for what he/she has paid whilst shopping.

• Promote on Social Media

Mother’s Day is an emotional occasion for people. Show them that you also care for their emotions. Create a nice product bundle you have designed for mothers and post it on your social media pages with an emotional saying or quote. People search for gift ideas for their mothers and you benefit from it by giving them the right idea at the right time.

• Email marketing

Just don’t miss the opportunity of informing your present and potential customers about the offers you have placed for the occasion of Mother’s Day. Send an appealing email with call-to-action and get more traffic on your online store.

• Create Product Bundles

It is a preconceived notion that you get more for less if you buy bundled products. You can take advantage of this and design attractive bundles for your customers to get more conversions.

• Publish Blog Articles

Writing blog articles based on Mother’s Day Gift Ideas and linking to your website can be a great way to make your products popular. Through your well-written blogs, you can divert traffic to your store and possibly sell more.

• Optimize Your Online Store for Mother’s Day

Write content with rich keywords related to Mother’s day. Go over the meta-tags used and modify them accordingly. Use words like ‘mother’s day’, ‘great for mom’ in the alt tags for images used on the website.

• Be open to last minute sales

Last but not the least; be open to last minute sales. Given the fact that we all have busy lives, people forget to about occasions like birthdays and anniversaries and mother’s day is not an exception. You can take the advantage of this and by offering quick delivery options. Place ads on social networking sites and search engines with persuasive lines like “Have you forgotten to buy a gift for your mother?” or something similar and attract the last minute buyers.

Just Go For It….

Now when you have the tips that can help you to sell more and grow, its time to act and get started. Use a multi-channel management software in order to manage your inventory and fulfill orders efficiently. Happy Mother’s Day Everyone!