Multi-Channel Selling For Business Growth

The growing competition in eCommerce business has brought in the requirement of being smart and agile when it comes to selling online. Now, you cannot depend on only your online store to achieve desired returns on your investment. Driving maximum visitors to your online store requires lot of investment and efforts in terms of SEO and digital marketing. You have already invested a lot in creating an online store with appealing user interface. Still, if your online store is not showing up on the search engines or not driving good amount of visitors through social networking, then expanding through multi-channel platforms is what is recommended.

What is Multi-Channel Selling?

Multi-channel selling is a business strategy in which multiple sales channels are used to sell products and services. For example, if you are already having online clothing store, and want to expand your business, you can start selling on multiple marketplaces like Amazon, eBay, Walmart, etc.  Selling on different marketplaces leads to grabbing attention of loyal customers of these multiple channels. So, the probability of growth of online business automatically increases by selling on these giants.

How to Achieve Success over Selling on Multiple Marketplaces?

As a pro-active ecommerce brand, you want to scale up your business.  However, in order to be successful, multichannel selling is the key as it enables reach to a much wider customer base. But achieving measurable growth is much easier said than done. You risk the chance of losing control of your inventory, fumbling to manage orders, or forgetting your offline store.

Below are the few key points to achieve success in the multichannel world.

• Organized Product Listings

Consistency is of utmost importance when it comes to multichannel selling. The more accurate your product information is, it will be easier to publish those listings across multiple new channels as well as proficiently track them throughout each individual sales process.

• Accurate Inventory Management

When it comes to selling on multiple marketplaces, it is very much important that all your sales channels are showing accurate figure of inventory you are possessing in your warehouses. Failing to do so, you may face overselling and low stock issues which might make your customers angry and displeased. It is very much important that you update your inventory on real-time basis to give accurate information to your customers. Use of inventory management software can come to your rescue.

• Automation of Operations

While selling on multiple marketplaces, it becomes significant to streamline your operations. After all, you need to manage sales and order fulfillment over different marketplaces at the same time. Especially, when its holiday season and number of orders are at its peak, you need to be very careful regarding the mistakes that can occur in accepting and fulfilling orders. Using a centralized inventory and order management software can help you in saving your time which is otherwise consumed in doing things manually.

• Brick & Mortar Store is Important Too

Your offline store is also an important sales channel as it enables personal interaction with your customers. Take advantage of your offline store to increase online sales and use your online presence to influence in-store purchases. While being engrossed in online selling, don’t forget your brick & mortar store. You won’t believe but they both have an impacting influence on each other.

Conclusion

Not all marketplaces can be just perfect for the type of products you are selling. So, you need to determine the sales channels relevant to your business and start listing your products on those marketplaces. Moreover, to manage your sales on multiple marketplaces efficiently and automate your tasks relating to online selling, eSellerHub can be of great help to you. Get in touch with us now to know more about our services and how we can help you to scale up your online sales.