Writing e-Commerce Product Descriptions That Sells

Scripting out compelling descriptions for your product is the most vital part of the e-commerce market as it creates long-lasting impressions and inspires the users to purchase a product. Whether you own an e-commerce store or sell on marketplace, it is easy to list out the features and specifications of your product. But, is this really selling your products? The problem is, providing a quality product descriptions isn’t the goal of the content; the goal is to sell your product. A high converting description is not just attractive but also offers detailed information and answers.

1. What is product used for?
2. Who the product is for?
3. How does the product work?
4. What sets it apart?
5. Why should users purchase the product?

Let’s break down the silos and find out how to write the product descriptions that sells.

• Focus on your ideal buyer

When you describe a product for the huge crowd of buyers in mind, it becomes wishy-washy and vague which ends up with addressing no one at all. The most excellent product description must address your ideal consumer directly and personally. The description should be like you ask and answer questions as if you are having a conversation with them. You can make the use of words like ‘you’, ‘for you’ etc. Pick the words that ideal consumer uses. Visualize the type of wittiness they would value? What words they hate? Think about how you converse with your ideal consumer if you were selling your product in store or face-to-face. You can include such language into your website to have alike conversation online.

• Define the tone for your product descriptions

The pitch of your product description should be equivalent to the tone of not just the product you’re selling but also the business as a whole. Your tone can assist you to stand tall amongst competitors. Appealing tone with a bash of wittiness may possibly give your buyers a strapping cause to purchase from you. Understand the pain-point of the customer and then pitch your voice that is friendly and you’re ready to understand the customer’s opinion. Rather than saying that your business is loyal in helping you out in the environment, try crafting that your product is finished by means of recyclable ingredients. Similarly, it’s better to integrate humor into your product description than to describe you’re a fun-loving company. This can amplify the value of your product writing and tend to provide more organic experience for consumers who visit the site.

• Create a quick read description

Buyers spend few second on your page. So, remember your content should be crisp enough to create the best impression in 5 seconds. To make your product descriptions easy to read, think of emulating these points in your writing:

– Subheadings to entice buyers to initiate reading and probably purchase from you.
– Write features and description in bullet points to draw an attention and mention the most eye-catching features first
– High-quality images to enhance the wish to buy your product

• Use an emotional hook

Consumers react positively, when the description you have crafted is insightful, vibrant and speaks appealing language. Languages that bear emotional heft take hold of a reader’s attention more rapidly than of boring or docile language. When you include emotional hooks into your product descriptions, you hold in brain sturdy feelings such as joy or frustration, which activates the cells of the brain which is responsible for decision-making. Simply write in the second person (“you” and “your”) so that it carries a good meaning and makes the reader feels like you’re speaking directly to him or her.

• Avoid words and phrases that turn-off the users

Avoid such flowery words and phrases that cannot join the dots in a meaningful way.  For instance: the so-called word “excellent quality”, surprised!! It’s true… An entrepreneur is never going to describe it’s product as a “medium quality”, so you can expect that “excellent quality” is going to be the status of any product description. So, this phrase is not adding any unique characteristic to your product. You can use much better words and phrases to demonstrate the product of excellent quality. Additionally follow this thumb rule – Not to use any negative connotations and superlatives. If you use by chance, back them up with the facts.

The Bottom Line

Sharing your knowledge of the product and describing it like a story is the best product’s description ever. Make sure your description is not boring and it entice and delight the web visitors within seconds. Adhering to guidelines, while stepping inside the customer’s head, is the perfect recipe for product description success.