Grivet Outdoors


A Full-scale drop-shipping/retail arbitrage solution was developed for Grivet Outdoors that helped automate order processing by eliminating inventory risk, manual bottlenecks, preventing errors and establishing a smooth flow from suppliers to vendors, thus ensuring timely invoicing and payments. The system helped to sync inventory with the vendors, manage listings, generate orders, handle returns, and calculate the price by applying various formulas, generating purchase orders and much more. Having all the information on a single screen made it hassle-free for the company to make decisions about an order and help in getting a clear picture of their fulfillment.

Challenges and Goals

The client wanted to expand the product assortment, test new products without the risk of adding inventory overhead costs and maximize profits through reducing operational expenses. The client approached us with the concept of drop-shipping which can reprice the product, checks the stock availability, can handle refunds and cancellation and ultimately increase savings.

The client wanted to avoid general problems faced in retail industry

  • Inventory Risk: Retailers stock inventory in enormous amounts; even if inventory is sufficient and ensure a smooth business process flow there are the chances of overselling, underselling, inventory loss and much more.
  • Being out of stock and inability to accurately forecast demand: Due to improper system, retailer is not able to track the stocks as well the forecast demands and as a result, he is left with bad customer experience and negative reviews.
  • Continuously ordering products: Retailer may need to order the product continuously which result in the tedious work and unsatisfied customer service. “Right amount of inventory at the right time” is difficult to achieve if retailers continuously order the products.
  • Slow-moving inventory: Depending on the market condition, there are chances that some inventories are very slow-moving that result into slow inventory turnover ratio resulting into heavy loss.
  • Manual Work: Work done by using pen and paper opens the room for human errors. Inventory management errors across your operations may cost the retailers significantly in the long run
  • High over-head cost: Retailers generally have the burden of expenses including accounting fees, advertising, insurance, labor burden, legal fees and much more.
  • Excessively long lead times: Retailer may not be able to replenish their inventory and this makes it harder to introduce the new products as market demands.
  • Customer problems: Customer may be unsatisfied if retailer is not able to solve their problem. It may be anything like lack of service, defective items delivered, late deliveries, out of stock items etc.

To be very precise, he wished for a consolidated and automated system to handle entire order handling workflow; giving faster deliveries and more satisfied customers.


eSellerHub came up with the solution that can automate order management, real-time inventory control. The headless browser made it easier to place the order automatically from the supplier’s web to the vendor’s portal; routing all the necessary information with the click of button. Additionally, tracking number is automatically updated in sales channel; triggering the order workflows which helps in tracking supplier’s shipment. The system was integrated with panic button which provides alerts when items are over-sold; hence, this reduced the risk. The team at eSellerHub used Code-Igniter framework to improve user-experience, reduced time-to-market and to build a scalable architecture. The chat-bot was interfaced with Puppeteer (Node library) which provided a high-level API to control headless Chrome. The developed solution provided an easy way to get started without investing thousands of your own and helped to leverage the relationship between supplier and vendor offering a win-win strategy for both the parties. When managed correctly, it can form the foundation of your own successful online store.

What features does the developed system offer?

This system offers a complete set of features for the easy start and successful running of the business

  • Automates order: Manages your incoming drop-ships orders from your website or marketplace account easily and efficiently. Orders are placed automatically from suppliers web to the store, with all the required information at the click of a button
  • Pricing Automation: As the per the market competition, system reprices the product by applying advanced pricing markup formula and updates it on the market place.
  • Shipment Tracking: Shipment tracking number is directly integrated into your dashboard. When your supplier ships your order, your tracking numbers are automatically updated in your sales channel
  • PO Generation: Automatically generates purchase orders for all the items accepted by the seller
  • Multi-channel supplier: Automatically routes your orders to the appropriate suppliers based on your products SKUs
  • Generates invoices and payment receipts: Generates customer invoices with a single click and sync them directly to the accounting platform for a smoother payment and invoicing process
  • Handle returns: Generate order shipment returns in a click of button and create customer refunds at the same time. This helps to make smarter business decision
  • Search and Import: Using different integrated filters, it is easy to find desired products on the supplier’s website to add to your website.
  • All under one roof: Helps in getting order information at a glance for easier order management. Everything on a single window helps to get the detailed insights and clear picture of your fulfillment

What benefits the client got by developing this system?

  • Decreased inventory carrying cost and risk
  • Eliminated manual processes
  • Reduced error and labor costs
  • Provided scalability
  • Streamlined supplier’s and vendor’s process
  • Increased cash-flow
  • Enables expansion into new market
  • Virtually unlimited inventory
  • Saved time
  • Facilitated to the testing of new products
  • Is free to operate his business from anywhere


The developed system provided a unique solution to resolve all the problems and reduced human efforts and errors. Client is able to provide wide array of products with no risk of carrying inventory and additional cost, which enabled him to scale up the products quickly and rapidly respond to the evolving purchasing demands of today’s customer. He can sell new items or remove old ones from their website easily without stressing about excess leftover inventory. Information is available fast, providing him with real-time visibility of the order details and statuses to keep steps in fulfillment process. The developed system helped the client to set up a profitable drop shipping business with small starting capital. Now we have a very happy client.

Technical Excellence

Database: MySQL

Server side scripting language: CodeIgniter, PHP, Node.js

Web Server- Apache



eReprice software was developed for changing the price of the products that online retailers sells on different market places (Amazon, flubit, skucloud) in order to stay competitive. The system developed monitors the listings on market places and automatically adjusts the price to keep your listings on top when buyers search for that particular product. The modules used in the system offered a high degree of automation and control when it comes to managing your products on multiple market places. This system is quintessential for online sellers as without that, your chances of making good sales are slim.

The Client

The client wished to empower sellers by taking smart, data-driven decisions and making complex pricing information easier to understand. He wanted to develop the SAAS model that provides strategic price automation, competitive insight and data analytics to online retailers. Having years of experience, the client solely focused on delivering systems and solutions for multi-channel e-commerce sector. He found that manually repricing of the products is tedious and takes too much time, hence thought of developing a repricer that can handle automation and can increase profitability and sales, providing a win-win approach for both the client and the customers.

The Challenge

Client approached us to develop the eReprice system; to streamline the manual process of setting price and increasing profit margins. Client wanted to stay ahead of the game and so the solution that was to be developed must automatically control stock, increase sales and profitability, have easy to configure strategies, buy box ownership, security, fast and responsive interface, advanced reports, technical support etc.

The Solution

We understood the client’s requirements and came out with single project-based platform i.e. a custom-made repricer system that gauges all the need of repricing the products.  Below mentioned are the solutions which eSellerHub came up with, for this project.

  • Enables to sell products on global platform: Thinking of selling on Amazon worldwide or you already do? In this system, seller can add different accounts for different countries at no extra cost to sell the products all over the globe.
  • Easy to configure: The system is easy to use and easy to set-up which means you can reprice the products within the minutes after signing up. For the instant success, sellers just have to set up the best strategy, pricing rule with min & max range and reprice the entire store.
  • Security and Safety: The system is built with safety features which protect you from potential listing errors. Repricing your products other than the defined criteria is just next to impossible and hence saves you from nightmares.
  • Advanced Repricing rules: System not only reprice down, but also match and increase prices for FBA and non FBA sellers. An advanced repricing rule helps the sellers to win buy box and stay ahead of curve.
  • Enables to manage your business from anywhere: Being cloud-based software; no matter where you are, what kind of device you are using, you can access eReprice account from every device anywhere and anytime.
  • Advanced Filtering: Enables you to quickly access the products you need with our powerful search functionality, filters and sort option. It helps to quickly filter your data as per your criteria.
  • Details at glance: All information you need for your SKUs is available at your fingertips; including ASIN, current price, buy box status, last sale information and much more…
  • Competitors: Spy on your top rivals on each marketplace. See the products for which they are beating you and quickly take corrective actions
  • Reporting: Make informed decisions with all the key analytics that help to drive your sale. Advance reports helps to keep a watch on SKUs that are selling fast, their minimum price, current stock levels, etc.
  • Comprehensive Analytics: The system is integrated with an impressive and detailed dashboard that allows you to analyze a variety of statistics. From your buy box percentage and number of sales to a detailed breakdown of any one products performance, you can see what is selling, how many times it’s been repriced and refine your strategies based on this data.
  • Fully Trained UK Based Support: The developed system is integrated with 24*7 technical support, meaning there is always someone to help solve your queries. Customer can also use the ticketing system to raise tickets defining the issue they are facing.
  • Keeping Fulfilled by Amazon in Mind: eReprice is designed to work with and against listings that are fulfilled by Amazon. You can create custom strategies that are developed to compete with Fulfilled by Amazon sellers.
  • Bulk actions: Enables you to handle high volumes of inventory with an ease. You just need to add SKUs, assign repricing rules and your min/max price ranges with bulk actions.

Benefits of eReprice System

  • Saves Time
  • Increase Profitably
  • Understands your cost better
  • Spys on your competitors
  • Helps to win the buy box more often
  • Provides great customer service
  • Protect your seller’s rating
  • Inbuilt strategies to optimize your listings

Why every e-commerce entrepreneur must look to invest in system like eReprice?

To scale your business, automated repricing software /intelligent repricing is the best thing to have to stay ahead of the game. It is future of e-commerce and something that every seller will be using in coming days in order to stay competitive. The best repricer tool enables you to get your sales on autopilot and helps you to focus on other software solutions to scale your e-commerce business. The repricer would eliminate:

  • Tedious manual data entry
  • Calculations that are prone to mathematical errors
  • Continuously spying on the competitors prices to know the need to update your product price

Why eSellerHub?

We believe that blend of creative ideas and user-friendly approach in each task brings the serene flavor of success. At eSellerHub, we strive to develop the products that cater your requirements without compromising quality. We aim to provide unique solution to accomplish your goals and help you to stand tall amongst competitors.

Our process

For eSellerHub, each and every project is unique and hence we develop effective process for successful client outcomes.

Planning: Calculating the strengths and weakness of the winning project is always necessary and that is never possible without drafting the ideal plan. Planning kicks off the project flawlessly and brings something to the table that affects its progress in a positive manner.

Analysis: Next phase is about analyzing the performance of the software at various stages and making notes on additional requirements. Analysis is highly important to continue further to the design phase.

Designing: As per the analysis, we design the architecture of the software. It helps in removing the possible errors by setting a standard and attempting to stick to it. We craft all your expectations that lead us to the success and prosperity.

Development and Implementation: The actual task of developing the software starts in this phase with data recording going on in the background. When the system is developed, it goes through the pilot study to the see that developed architecture is functioning properly.

Testing: The testing phase assesses the software for errors and leaves no bug in your development.

Maintenance: Once the software clears all the stages of development, it undergoes through the maintenance process where your system will be upgraded and maintained from time to time to adapt to the changes.

Benefits of developing a Repricer with us

We at eSellerHub are fully prepared to offer demonstrated and custom built solutions to address your requirements. Our experts and experienced team of developers are equipped with the latest tools and techniques so they leave no stone unturned in terms of:

  • Quality
  • Integrity
  • Cost-Effective models
  • Seamless Communication
  • 24*7 Technical Support

eSellerHub strives to deliver innovation and business processes to accelerate your journey. Bringing in the creative ideas and technology solution – we believe in adding value to each relationship.


Company Overview

Recognizing the opportunity in the growing online gourmet food ingredients industry, Amit Mitra and his wife started OliveNation in 2008. They wanted to tap into the home-based chefs, bakers and mothers who handle their family’s nutritional requirements. They say that the title itself encompasses their business philosophy: olives, which represent the heart and soul of the Mediterranean palette, and nation, which represents a group of people bound by their love for food.

The Problem:

Right from entering the ecommerce world the customer base grew, so having the right solution to manage the online marketplaces was essential. They found they couldn’t do it without hiring more and more staff, so they went with commercial-of-the-shelf software. The solution, however, wasn’t really a “solution.”

They needed a customized solution that possess following capabilities:

  • Customized Inventory Management: To manage the inventory in way that they should be able to make their custom size products and those sizes and unit conversions should be in sync with the inventory count they are buying from supplier.
  • Multi-Channel Product Management: To have product posted on multiple marketplaces like amazon, eBay, Walmart and Magento webstore that too with different information and different parent child combinations, manageable from a single system.
  • Order management: Order management needed capabilities to handle and monitor all the events starting from sale of an item from the marketplace to tracking info update of an order.
  • Supplier and PO management: To be able to manage all the rates from different suppliers. Automatic purchase of inventory based on sales.

The Solution:

  • Provided an intuitive application with marketplaces wise separate listings to manage all information needed to be on respective marketplaces connected to inventory management, all with automatic inventory management and stock alerts.
  • A separate module for purchase of inventory with all smart automations which can place orders to suppliers based on inventory information.
  • A pick pack ship module for processing of orders starting from picking a product from the warehouse shelf to buying postage for the package. All with smarter algorithms which saves the process from being error prone and makes it cost effective.
  • Implemented Repricer module for the products on the amazon, which changes the prices of products in order to win the buy box. All the price change decisions are being done based on defined strategy.
  • A module to handle all the FBA operation starting from creating intention on seller central to the delivery of goods to Amazon warehouses. Everything integrated with inventory and order management.

Online selling requires a dedicated team and continuous efforts to see effective results. A good team and seamless set of processes are a must for smooth operations. eSellerHub understands this and helps retailers to take their retail business to the next level.


Company Overview

Shop GBPI, specializes in selling novelty products across multiple marketplaces. They have operations that are based out of London, UK and it took them a good 5 years to make their presence felt in the online selling world. Currently ranked amongst the Top 300 sellers on Amazon UK, they recently started selling on Amazon US, Amazon FR, Amazon DE, Amazon ES and Amazon IT. As far as other channels are concerned, they sell on Ebay UK, Ebay US, Etsy US and Rakuten US. They believe in providing the best possible customer service, which is why they never charge the customer a penny for shipping across their product portfolio. However, to support that philosophy they did not have a very robust order fulfillment system in place and felt the pick, pack and ship processes were redundant. This led to Shop GBPI, getting complaints from customers and also earned a series of bad reviews.

Shop GBPI: What we did?

What started from building a basic order fulfillment system, ended up in us making Shop GBPI a full-fledged custom business solution that helped them in growing their business by multiple folds. At eSellerHub we developed solutions keeping in mind the business gaps that Shop GBPI faced on a daily basis.

The solutions we provided them with include:

  • Automating listing processes across multiple marketplaces
  • Auto generating Purchase Orders based on a vendor specific business logic
  • Warehouse mapping to better handle pick, pack and ship processes
  • Advanced Reports and Analytics on Sales, Profits, Marketplace Fees etc.
  • Advanced User Management for tracking warehouse staff progress
  • Customized Repricer for Amazon and Ebay (non-catalog products)

Shop GBPI: The Results

When it comes to results, it is about being patient and Shop GBPI was a master at that.Together, we drafted plans for modules and their usability in their business, which meant that a structured format was followed through out these 2 years to realize the results. With us, Shop GBPI:

  • Started fulfilling over 2000 orders in a day from about 200 that they used to fulfill before coming to us
  • Buy box winning percentage on Amazon UK went from less than 20% to over 44%
  • Started getting more positive reviews and as of now it has a lifetime feedback rating of 93%
  • Went from having a product portfolio of less than a 1000 SKUs to having more than 9000 SKUs in their warehouse
  • Started selling on 5 more marketplaces