Connect your e-commerce operations to TikTok Shop and its full marketing stack through a single, reliable API integration. Automate inventory, orders, and ad campaigns while gaining the reporting visibility you need to grow sales, reduce manual effort, and make faster decisions.
Selling on TikTok Shop is an exciting prospect for businesses. TikTok Shop API Integration connects the platform with a centralized e-commerce management system. This enables sellers to automate and manage e-commerce operations like inventory, orders, sales data, and more.
Beyond commerce, TikTok’s Marketing APIs extend this capability into ad campaign management, audience targeting, and conversion tracking, giving sellers a unified view of both operations and growth.
With an extensive audience on TikTok, sellers can reach a larger, more active audience. Based on the user persona and sales trends, sellers can set up listings and video ads to appear in the user’s feed. With TikTok’s Marketing APIs, these campaigns can be automated, targeted, and tracked directly from your e-commerce software.
According to the data, nearly 28% of shoppers purchase directly from social media while scrolling through their feeds, underscoring the prominence of TikTok Shop. TikTok Shop encourages impulse buying for users, and the platform is more popular among audiences who follow market trends. With influencer-driven purchases at the core of TikTok’s commerce model, the Affiliate & Creator Marketplace API makes it possible to manage and measure these partnerships at scale.
TikTok Shop has a lower entry barrier than other marketplaces like Amazon and eBay for registering as a seller and listing their products. It does not follow such strict guidelines, allowing small-scale sellers to easily start with their online store on the marketplace.
TikTok Shop turns the social media audience into buyers, offering a seamless shopping experience. It allows users to browse and buy in one place without any hassle. This results in higher audience engagement for the sellers.
As one of the most widely used social media platforms, TikTok Shop enables sellers to create and follow a rigorous social media marketing strategy. This helps with the increased brand visibility for the sellers.
The popularity and reach of the TikTok Shop benefit sellers with exposure to a larger user base. Gain traction for your brand and listed products by appearing in the browsing videos of TikTok users.
TikTok has a comparatively lower platform fee than other marketplaces, including Amazon. It follows a simple fee structure that includes transaction fees, referral fees, and primarily consists of commission fees. Unlike the huge percentage of Amazon Fees, TikTok Shop imposes a standard commission rate of 5-8%, depending on the product type.
Integrate inventory, orders, ad campaigns, and performance reporting across every channel.
TikTok’s REST-based Open API integration lets sellers bring TikTok Shop into a centralised system — A backend system that we build to manage inventory, orders, and operations across every other channel.
Sync & manage inventory for your TikTok Shop in real time according to the order and sales data to avoid any discrepancies. Avoid situations of stockouts and overstocking with accurate inventory calculations. TikTok inventory data flows directly into the central inventory dashboard, kept in sync with stock levels across all your other connected channels.
Never miss out on an order update. Get complete visibility into the order management process from receiving the order to the fulfillment process. Fetch order data from the TikTok Seller Center directly into the customized order management system, processed alongside orders from all your other connected channels.
Manage the product listing for the TikTok shop precisely as per the available inventory. Real-time inventory update helps add, delete, and optimize the product listing as per the product availability. Create product kits and bundles as per the inventory and order data.
Let your customers experience the most seamless return and refund process managed directly within the system, with return inventory and refund status updated across all connected channels automatically.
Experience an error-free, on-time, and fast shipping process. Automate the shipment processing with the shipping price calculation, selecting the right carrier partner, generating the shipment labels, and more. As soon as the order is ready, the shipping partner is informed of the delivery to avoid order delays.
Connect TikTok Shop directly with your warehouse management system or third-party logistics provider. Orders placed on TikTok automatically trigger fulfilment workflows, picking lists are generated, stock is allocated, and tracking information is pushed back to TikTok Shop without any manual touchpoints.
Feed TikTok Shop order, inventory, and sales data directly into ERP systems like NetSuite, SAP, or QuickBooks from your centralized system. Automate order-to-cash workflows and keep financial data in sync across your business operations without manual exports.
Manage TikTok Shop across multiple regional storefronts from a single backend. Handle localised pricing, currency conversion, region-specific inventory allocation, and compliance requirements for markets like the US, UK, and Southeast Asia, all from one centralised system.
Automatically ingest TikTok Shop settlement statements and reconcile payouts, transaction fees, commission deductions, and refund adjustments. Cleaned financial data flows directly into your accounting workflows, eliminating manual reconciliation at the end of every settlement cycle.
TikTok’s Marketing APIs go beyond the Shop, giving you programmatic access to TikTok’s entire advertising and creator ecosystem directly through the custom e-commerce platform.
Through our integration, ad campaign management, audience targeting, and conversion tracking all connect directly to the live inventory, order, and sales data already flowing through one centralized system. This way, your marketing always reflects the actual state of your business.
Ad Campaign Management
Create, manage, and optimise TikTok ad campaigns programmatically through the Marketing API. Automate campaign setup for video Shopping Ads and LIVE Shopping Ads directly from your e-commerce management software. This keeps ad activity in sync with your product catalog and inventory data at all times.
Audience & Targeting
Build and manage custom audiences, lookalike segments, and retargeting lists through TikTok's Audience API. Sync customer and order data from your e-commerce system directly into TikTok's ad targeting engine to reach the right buyers at the right time with precision.
TikTok Pixel & Conversion Tracking
Implement and manage TikTok Pixel events via the Events API to ensure accurate conversion tracking and attribution. Capture purchase events, add-to-cart actions, and page views to feed real performance data back into your ad campaigns and reporting dashboards. No manual tracking required.
Marketing Analytics & Reporting
Pull TikTok ad performance metrics such as impressions, clicks, ROAS, and conversion data directly into your custom analytics dashboard. Correlate ad spend with actual order and revenue data from TikTok Shop to get a clear picture of what's driving sales and where to invest next.
Affiliate & Creator Management
Manage TikTok creator and affiliate partnerships programmatically through the Creator Marketplace API. Track affiliate-driven orders, sync performance data, and measure influencer ROI within the central e-commerce software that we build, eliminating the manual effort of managing creator programs at scale.
I tried various generic licensed solutions for my online business, but I always found them short of my needs and expectations. Our inventories were inconsistent, and we had to deal with situations like over-selling frequently. eSellerHub has developed a custom inventory and order management software for our business following a transparent development & clear communication. I now get more time to do what I do best: expand my business.
- Hirosltd
eSellerHub was the right choice for our web app development needs. From start to finish, we had full transparency on pricing iterations and efficient turnarounds on feature buildouts. From concept to sprint fulfillment to a final product, eSellerHub met our development needs and exceeded our expectations.
- Danny Lambourne
They built us an order entry as well as a content management system that is best in class. The systems manage inventory across multiple marketplaces, channels, and websites. At the same time, it uses automated shipping rules to select the lowest shipping options for packages and destinations. Many automated rules help us manage inventory turns, PO mgmt, and product ordering. I have been working with them for 4+ years.
- Amitra
Before eSellerHub, we managed all our inventory and orders directly through QuickBooks Desktop. We’d manually log in to various courier accounts to ship every order. It was nowhere near ideal. However, with the custom inventory software development of eSellerHub, we have implemented many profitable changes.
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TikTok Shop is a trending online platform that has a huge audience base with the potential to be converted into customers. Effectively managing TikTok Shop operations through an integrated eCommerce management software helps sellers focus more on sales, and achieve accuracy with order processing hence resulting in more sales.
Sellers managing different online stores or getting huge eCommerce orders, can process their orders on time, and sync the inventory flow with the order processing.
No, but you can integrate multiple other stores along with TikTok Shop into a single eCommerce management system.
We integrate with TikTok’s full suite of Marketing APIs, including the Ads API for campaign management, the Audience API for targeting and custom segments, and the Events API for pixel and conversion tracking, all connected to your e-commerce management system.
Yes. Through the TikTok Ads API integration, you can automate campaign creation, pause or activate campaigns based on inventory levels, and sync your product catalog directly with your ad sets. This reduces manual effort and keeps your ads aligned with actual stock availability.
TikTok Pixel is implemented and managed via the Events API, allowing purchase events, add-to-cart actions, and other conversion signals from your store to be passed directly to TikTok. This feeds accurate performance data back into your ad campaigns for better targeting and attribution without relying on manual tracking.
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