Get the best out of your ad strategies with Amazon Marketing Stream. Target the right customers at the right time for higher conversions.
Previously, advertisers used to optimize their campaigns based on the daily data provided by the Ads API. Still, as the competition increases in the market, it is crucial to advance your campaign performance with real-time data audits. With the consistently changing eCommerce landscape, informed and data-backed marketing decisions regarding customer buying patterns and preferences are essential.
Amazon Marketing Stream uses a Push-Based Data Streaming algorithm that avoids the need for repeated API calls. Advertisers can access near-real-time data sets through their integrated data hub. This allows advertisers to access and process new data entries faster while improving operational efficiency for intra-day campaign optimization.
For now, Amazon Marketing Stream only supports two destinations: Amazon Data Firehose and AWS Simple Queue Service (SQS). It delivers comprehensive data for sponsored products, brands, displays, and valuable budget insights. Advertisers can receive near real-time data updates without any manual intervention.
Amazon marketing stream provides highly granular data that permits advertisers to make informed decisions based on the most up-to-date information. Advertisers can monitor and optimize their campaigns with hourly traffic and conversion data. It provides a granular view of the ad performance, enabling more profound insights into the data. Let’s have a look at the capabilities of Amazon Marketing Stream:
Data helps advertisers improve their campaign performance and increase ROI. With Amazon marketing stream, advertisers can analyze hourly traffic metrics, identify low-performing campaigns, and adjust their bid value and timings for higher engagement and maximum interaction.
Hourly data updates mitigate the need for aggregate data analysis and the need to access multiple data sets to check hourly changes. With near real-time data updates, advertisers can promptly compare and analyze campaign performances while focusing on creating the right strategy.
Amazon marketing stream data-streaming delivers summarized hourly data for traffic and conversions. Ad data sets for every hour can then be compared to get optimum results, enhancing the granularity of the ad data. The data is automatically pushed into your AWS account.
Advertisers can better understand their budget strategy and minimize ad spending for maximum conversions. Advertisers can know if and when an ad runs out of budget. Such quick and responsive data helps advanced API users write responsive applications to further campaign optimization.
Easy and effective campaign management, with different metrics and parameters defining campaign performance segregated across the target, ad groups, etc., can be accessed through a single data set. The data is delivered in deltas rather than in aggregated form to help with advertising.
API-based reporting metrics are only based on either performance or ad level, whereas Amazon marketing stream displays all available dimensions in a single data set. Such data granularity gives you more insights to improve campaign efficiency with detailed data, including target ID and more.
Reporting data includes summarized reports on ad performance on an hourly basis. This includes traffic and conversion data and other dimensions required for campaign analysis.
It provides real-time notification updates for entity state changes for ad groups, ads, targeted entity changes, and more. It also gives updates on budget consumption.
Unlock the formula to maximize Amazon Sales with the Amazon Marketing Stream. Amazon marketing stream’s primary use case or benefit is intraday data insights, which help advertisers prepare a well-thought-out and effective dayparting strategy. This data also helps in campaign optimization through budget and bid management. Short-term insights are careful baby steps that lead to an effective running ad strategy.
By analyzing the hourly data insights, advertisers can place bids by the hour instead of once daily. Identifying keyword traffic at specific time windows across the day is easy, and advertisers can place bids more aggressively during that time.
Advertisers can adjust the campaign budget with the ad spend data, avoiding a run-out-of-budget situation. They should take a more aggressive approach during the time window when conversions and impressions are high and CPC is low.
Timely data plays a vital role in campaign performance, and we ensure you’re always on top of it with the Amazon marketing stream, relieving you from the burden of constant monitoring. Advertisers adequately focus on long-term ad monitoring, while short-term insights are equally significant for understanding customer preferences and creating marketing strategies around them.
Conversion-oriented dayparting strategy
Intraday insights into Amazon ad campaigns
Updates about campaign states.
Lower ineffective ad spend
Better ROAS (Return on Ad Spend).
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Amazon Marketing Stream is a real-time data delivery system from Amazon Ads that provides hourly performance metrics. It enables advertisers to optimize campaigns faster, adjust bids based on time-of-day trends, and improve ROAS through granular insights.
Unlike generic ETL platforms, eSellerHub offers a performance-focused integration tailored for advertisers and agencies. We combine real-time data ingestion with custom dashboards and actionable insights-ideal for campaign optimization, not just data storage.
Currently, we support Amazon Data Firehose and AWS Simple Queue Service (SQS). These ensure secure, scalable, and fast data ingestion.
Yes. We support integrations with Redshift, BigQuery, Snowflake, Power BI, Tableau, and more—enabling centralized reporting and real-time campaign performance dashboards.
Our solution is designed to be low-code or no-code. We handle the initial configuration, connect your Amazon Advertising account, and automate the pipeline setup for smooth data delivery.
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