The holiday season can make or break a retailer’s year, with shoppers expecting seamless experiences across email, social media, SMS, and more. In 2024, US holiday ecommerce sales hit $240 billion, up 8.7%. While mobile purchases accounted for over half of transactions. Adopting a multichannel marketing strategy using unified inventory management software and a multichannel order management system ensures your products stay in stock and orders flow smoothly across platforms like Amazon and Shopify. What Is Multichannel Marketing? Multichannel marketing involves engaging customers through two or more channels such as email, social media, paid ads, SMS, marketplaces, and your own website to create multiple pathways for discovery and purchase. Unlike single-channel approaches that rely on one platform, multichannel ensures your brand meets shoppers where they are. Multichannel vs. Single-Channel vs. Omnichannel Single-Channel: Focuses on one pathway (for example, only email or only social media), which limits reach and flexibility. It can be easier to manage but risks missing customers who prefer other touchpoints. Multichannel: Uses several separate channels independently; each has its own strategy and metrics but works toward shared goals. This strategy increases reach and enables you to customize messaging to play to the advantages of each platform. Omnichannel: Builds on multichannel by creating a seamless, integrated experience so the customer journey feels continuous whether they switch from web to mobile app to in-store. By combining communications with analytics, it increases loyalty and engagement. Building Your Multichannel Foundation Before launching holiday campaigns, establish a solid operational backbone that ensures consistency, efficiency, and visibility across every channel. This foundation will help you manage inventory, orders, and marketing workflows seamlessly. Why You Need Multi-Channel eCommerce Software Managing multiple marketplaces becomes easier with multi-channel eCommerce software, which helps prevent oversells and manual errors by synchronizing stock levels in real time. It also automates order routing to the nearest fulfillment center while providing a centralized dashboard to track order status, returns, and customer inquiries. With bulk listing and pricing updates, this software allows you to launch new products or promotional pricing across all channels within minutes. Criteria for Channel Selection Choose channels based on audience presence—where your customers spend the most time online. Evaluate engagement performance via metrics like click-through and conversion rates. Balance budget against ROI potential by comparing cost per acquisition across platforms. In order to align your products with the channels where they work best, evaluate the product–channel fit last. Integrating with Your Tech Stack Connect an inventory management system for accurate, real-time stock tracking and automated replenishment alerts. Link an order management system to streamline pick-pack-ship workflows and generate shipping labels automatically. Use listing and pricing tools to maintain consistent product details and dynamic pricing rules. Integrate CRM and analytics platforms to centralize customer data and performance insights in one unified dashboard. Setting Up Automations and Tracking Implement abandoned-cart and cross-sell workflows via email or SMS to recover lost sales and increase average order value. To assign income to the appropriate channel, campaign, and creative, apply UTM tagging to every campaign link. Monitor results in a unified performance dashboard that displays orders, revenue, traffic sources, and other key metrics in real time. Seven Multichannel Strategies and Their Benefits To maximize holiday sales, deploy a mix of complementary tactics that reach shoppers at every stage of their journey. Each strategy leverages unique channel strengths to boost visibility, engagement, and conversions across your entire marketing ecosystem. Email + Social Synchronization Coordinating email campaigns with social media posts ensures customers receive the same message in their inbox and feed. This dual-channel approach reinforces promotions and creates multiple touchpoints for discovery. By aligning send times and creative elements, you amplify campaign impact and drive higher open and engagement rates. SMS & Push Alerts for Flash Sales SMS messages and mobile push alerts cut through the noise by delivering limited-time offers directly to consumers’ screens. Their high open rates and immediacy drive quick buying decisions and can turn casual browsers into buyers. When paired with clear calls to action and concise copy, these alerts accelerate sales during peak holiday moments. Paid Ads + Retargeting Sequences Running paid ads on search engines and social platforms attracts new customers at the top of the funnel. Retargeting sequences that showcase products a visitor viewed rekindle interest and guide users back to your site. This layered approach reduces ad waste, improves spend efficiency, and boosts overall return on ad spend. CTV & Video Storytelling Video ads on connected TV platforms offer a cinematic environment to tell your brand’s holiday story. Shoppable overlays or end-screen buttons let viewers convert without leaving their stream. Combining emotional storytelling with interactive elements drives both brand affinity and measurable sales among high-intent audiences. Marketplace Integrations (Amazon, eBay, Shopify) Integrating your systems with major marketplaces automates product listings, price adjustments, and stock synchronization. This centralization prevents overselling and ensures shoppers always see accurate information. Fast, reliable fulfillment enhances customer satisfaction and encourages repeat purchases across all channels. Live Shopping & User-Generated Content Campaigns Live shopping events create excitement and real-time engagement by letting hosts demonstrate products, answer questions, and offer exclusive deals. User-generated content such as unboxing videos and customer reviews adds authenticity and social proof. Together, these tactics foster community, build trust, and turn viewers into active participants in your holiday promotions. AI-Powered Personalization Across Channels Artificial intelligence analyzes browsing behavior, purchase history, and demographic data to deliver individualized product recommendations and tailored messages. Dynamic offers can adjust in real time based on inventory levels and user preferences. This level of personalization makes every interaction more relevant, increasing conversion rates and driving higher lifetime value per customer. How eSellerHub Powers Your Holiday Multichannel Success eSellerHub provides custom eCommerce software solutions designed to streamline complex holiday workflows without creating extra technical burdens. Real-Time Inventory Visibility Track stock levels across all channels in real time and receive alerts when items run low, helping you avoid unexpected sell-outs during peak shopping periods. This visibility also enables you to forecast replenishment needs more accurately and plan promotions around available inventory. Automated Order Routing and Tracking Automatically send orders to the most appropriate fulfillment location based on proximity and availability, with order status updates shared directly with customers. This automation reduces fulfillment errors and frees your team from manual order assignments. Bulk Listing and Pricing Automation Manage product listings and pricing across platforms such as Amazon, eBay, and Shopify from a single interface, reducing manual effort and ensuring consistent information. You can also schedule price adjustments in advance to align with planned promotions, holiday bundles, or competitor pricing shifts. Integrated Reporting and Analytics Access a consolidated view of sales, inventory, and customer data through customizable reports and visual dashboards, enabling data-driven adjustments to your holiday strategies. Detailed performance metrics help you understand which channels and products drive the most revenue. Rapid Onboarding and Custom Integrations Easily integrate eSellerHub with existing business systems, such as ERP or 3PL platforms, using guided setup tools and API support so you can maintain familiar workflows. Our flexible integration framework allows you to add new sales channels or services as your holiday needs evolve.