How to Win Buy Box on Amazon!!!

There are 100’s of articles that have been written on how to Win the Buy-Box on Amazon, and yes I am 1 more to it.

Let me start by setting some interesting stats, today approximately 90% of sales on Amazon are driven by the buy seller/merchants present on the buy box in Amazon Market Place.

In our research of more than 1000 products, we found that while the price was the most important factor in deciding the winner for the buy box it was quite fascinating to find that close competitors with better other Indicators were winning the buy box also.

Let’s keep it simple for this article, let me just point out the indicators which help in Buy-Box

1) Landed Price

The price that the customer will pay to get the product along with their delivery cost.

2) Seller Ratings

Your Past decides the future, this makes sure that all merchants do fair business and give the best customer support

3) Feedback

Feedback from your customer is an important factor in you winning the buy-box

4) Fulfillment Method

FBA if possible,

5) Shipping Time

Define the shipping time; better control of your operations better the shipping time

6) Number of orders shipped with Delivery Date

Don’t make your customers wait

7) Number of Orders canceled

Inventory Control will reduce the number of cancellations, a lot of other factors

8) Number of Feedback

Drive your customers to tell you how you are doing.

9) Percentage of Refunds

Don’t send wrong items, or partial items, make sure you satisfy the client

10) Orders with Late Shipment

On-Time, On Time, On Time

11) Customer Request response time

Do you like to wait? Nope, your customers don’t also. Reply within 24hrs of them emailing you

12) Available Stock

Make sure you control your stock

@TOPS we bring technology to the mix of smart business owners selling their products online. Most of the sellers have been able to find a niche market very soon on Amazon but the struggle to say success doesn’t end there.

A lot of competitors, flood an open market and compete for the extra margins the seller might be riding high on.

By following the above Key Indicators you can take your business to the next level. Please watch out for my next article on how we were able to bring technology to control the most important parts of you winning the buy box.