A Guide to Looker Studio Dashboard Development with Amazon Dataset

For any business, reporting and marketing are two main pillars of growth. How do companies, amid the heaps of data, figure out what resembles their strategy and design the business plan by studying the data trends and what helps them make accurate comparisons?

A detailed analytics dashboard, correct?

A comprehensive analytics dashboard plays a crucial role in Amazon Business, where sellers navigate complex data analysis to inform their strategies. They need to leverage sophisticated reporting dashboards to grasp business growth and strategize effectively for the future.

However, with many marketing channels and sales pathways, how do you present your data in a simple, understandable format? Looker Studio, with its user-friendly interface, is one such powerful data visualization tool that solves this puzzle.

It converts complicated data sets into easy-to-understand reports and dashboards. Integrating Amazon’s data into Looker Studio becomes a power tool for Amazon sellers, allowing them to access data systematically and get an overall business overview with a single dashboard.
Let’s explore this potent combination more.

Level Up Amazon Reporting Game with Looker Studio Dashboard

Exclusive and profound insights must be considered when running a profitable Amazon business. Amazon deals with a wide variety of data, whereas Looker Studio makes sorting and analyzing this data easy.

Around 67% of marketers believe that data-baked marketing helps them make quicker, more accurate decisions by pinpointing what’s working and what isn’t. These insights allow you to adjust strategies on the go for the best performance. Looker Studio has integration support for Amazon SP API and ADs API to build dashboards for various data categories.

Why Looker Studio:

• User-Friendly Interface
• Rich Visualization Options
• Integration with multiple data sources
• Easy Customization and Branding Options
• Hosting the dashboard on any website with the embedding feature

Get access to hundreds of datasets right where you need them. Looker Studio supports various data sources and connectors, allowing for easy integration of Amazon data within minutes and just a few clicks. Amazon sellers can enhance their reporting capabilities with the Looker Studio dashboard without adding any extra cost.

Though Amazon provides a default dashboard with the product, inventory, and order reports, what if you want to do a deeper analysis, report, or visualization type?

While the default Seller Central UI is sufficient, leveraging your reporting tools, like Looker Studio, allows you to undertake an in-depth analysis of organic sales, wasteful ad spending, and search history. Insert charts, tables, maps, and more into your sales or marketing dashboard. Once you have created your report, you can share it with others or publish it on the web so all your team members can see the latest changes.

Looker Studio + Amazon Seller Central

The Amazon Seller Central connector with Looker Studio reflects the inventory, order, and sales reports in more detail, allowing sellers to get to the core of their analysis. There are endless possibilities for connecting Seller Central to Looker Studio. Multiple Amazon APIs, including Orders API, Sales API, Finance API, etc., allow sellers to build a detailed dashboard based on their specific KPIs.

Amazon SP API provides APIs to fetch multiple different data reports. However, these raw data reports are complex for sellers to understand and analyze. Accordingly, sellers can hire developers to build Custom Looker Dashboards for Amazon, built around the required data metrics, data comparison graphs, and more.

Looker Studio dashboard makes data sorting and processing effortless for the sellers and helps them make the right and accurate decisions. Also, this dashboard can be integrated with the internal software or ERP system to help with comprehensive analysis.

Following are a few types of Looker Dashboards for Amazon Sellers that can be built with Seller Central integration:

• Analytical Dashboard
• Inventory Update & Forecasting
• Sales Dashboard
• Financial Dashboard
• Comprehensive centralized dashboard

Looker Studio + Amazon Vendor Central

Analyze marketing metrics in an organized way with Amazon Vendor Central integration with Looker Studio. This allows vendors to manage their retail business operations based on data comparisons and reports for improved and maintained performance at scale while growing their business.

Looker Studio integration with Amazon Vendor Central provides several benefits for Amazon vendors. This integration allows you to leverage your Amazon Vendor Central data for better analytics, reporting, and decision-making.

• Data Transformation and Cleansing: Access data from vendor central, clean as per your requirements, and join data with other sources, such as your internal ERP or inventory management systems. This comprehensive view of your data can help you make more informed decisions.
• Inventory Updates: Get insights on how your products perform over Amazon, monitor inventory levels, forecast demand, and set up alerts for low-stock situations, ensuring you can fulfill stock on time.
• Cross-Channel Analysis: If you are a multi-channel seller, Looker Studio allows you to integrate and analyze data from various sources, including Amazon Vendor Central. This cross-channel analysis can help you understand how your Amazon sales relate to your overall business performance.
• Customizable Reports: With highly customizable reports, sellers can build reports and dashboards tailored to their specific needs, such as sales performance, order fulfillment, profitability analysis, and product assortment. This flexibility ensures you track the metrics that matter most to your Amazon business.

Looker Studio + Amazon ADs API

This is an excellent tool for marketers and advertisers to gain quick insights into their marketing strategies and sales earned through advertising. Marketers can combine retail sales data with Amazon marketing and sales data to make data-based strategic decisions and improve advertising efforts to get maximum ROAS.

With Amazon Ads API integration, advertisers can identify profitable ways to advertise their brand, understand their exclusive audience, advance targeting capabilities, and optimize performance with data-driven insights.

Campaign Analysis Looker Dashboard with Amazon Ads API

Our team has developed an analytical dashboard for marketing campaign insights to help clients manage and monitor their marketing spend and modify their strategies accordingly. Leveraging Looker Studio’s flexibility, we built this custom dashboard, explicitly considering our client’s business KPIs.

The Analytics dashboard allows our client to:

• Get improved visibility of the key metrics and insights
• Assists in making data-driven optimization decisions for the campaign improvement
• Beyond basic reporting by slicing the data into different formats like daily trends, metrics comparison, funnel view overview

With this dashboard, our client gets a quick overview and high-level understanding of essential metrics like total cost, impressions, clicks, and cost per click (CPC). It also helps visualize the trends over time for specific metrics, such as cost per click and return on ad spend (ROAS).

This can help users identify areas where performance improves or declines and see more granular details in the comparative trends section. For example, a user can see cost-per-click trends for different campaigns, ad groups, or keywords to identify and drill down to take actionable insights.

Features:

• Overview: Get a quick view of overall campaign health, including impressions, clicks, cost, and conversions. This depicts the graphical data for ad spend comparison, ROAS, sales, and purchase conversion rate concerning the previous period.
• Funnel View: Access complete details for each KPI for specific campaigns based on the defined parameters. Track key metrics over time to identify trends and areas for improvement.
• Campaign Drill Down: Dive deeper into the data to see which campaigns or ad groups drive the most sales or conversions, the effectiveness of different bidding strategies, campaign overview, drill down campaign with ad group, keyword performance, and more.
• Insights: A more detailed overview of the campaign data is needed to find campaigns or ad groups with low conversion rates or high costs, analyze which step has the highest dropouts, and identify campaigns with high click-through rates but low purchase rates to pinpoint the areas of improvement.

How do you build a Looker Studio Dashboard for Amazon?

Looker Studio enables developers to create custom reporting dashboards that can be easily accessed through mobile devices. A single report gives a detailed analysis of the business process, sales status, and more. Looker Studio has multiple options for data representation, including tables, charts, graphs, and maps, which can be used in sales or marketing reporting dashboards.

• Data Warehousing: Extract data from Amazon Seller Central to an integrated cloud data platform through Amazon API and store the raw data in the cloud storage
• Defining Data Metrics: Define Key metrics/ KPIs that match your business goals to access accurate and clean data visualizations.
• Data cleaning & processing: Process the data based on your requirements.
• Wireframe: Preparing dashboard wireframe as per the KPIs
• Looker Studio dashboard preparation: Integration of Amazon data with cloud storage and preparation of insightful data visuals.

With extensive experience in Amazon and eCommerce software development, we have developed Looker Studio dashboards for various Amazon sellers to help them analyze their business data in a structured way.

At eSellerHub, we have a team of seasoned developers and Amazon tool experts who understand every know-how of building a Looker Studio dashboard for Amazon data, from data extraction to transformation to visualization. We focus on developing a custom reporting dashboard that caters to the specific needs of Amazon sellers.