What is the Amazon Selling Partner API?

Amazon Marketplace Web Services is a collection of multiple APIs that helps you access the seller-central interface and monitor your Amazon store. This may include sending and managing orders, modifying prices, and more. While this was a strong tool, it required several modifications for a better workflow.

Enter Amazon selling partner API – a modern approach towards seller insights, analytics, operations, and more.

Let’s learn more about what this update is all about and how it can impact your business.

What is the Amazon Selling Partner API All About?

SP-API is the next-generation suite of REST-based APIs for sellers, vendors, and developers to operate, manage, and grow their businesses on Amazon. These suites of APIs offer enhanced automation functionality for Amazon partners. As a successor of AMW, SP-API provides new opportunities to both developers and sellers to boost their operations and gain a competitive advantage.

Top Features of Amazon SP API That You Need to Know

The Amazon SP API is a REST Based System

The new modernization lets developers build applications that help vendors and sellers manage their Amazon account more seamlessly. The REST-based system provides programmatic access to data listings, orders, reports, and more. It also allows sellers to automate manual processes for better management of their orders and payments.

Enhanced Support for Amazon Vendors

The previous AMW provided support for sellers, but vendors were facing problems in getting access to their accounts. They had to go through the complex Amazon vendor central EDI documentation every time they tried to connect with the vendor central. Amazon recognized the operational and technical challenges vendors faced and invented this new system that provides similar support to Amazon sellers and vendors. With Amazon selling partner API, vendors have a user-friendly interface with automated integration to Amazon. This way, they can improve and scale their operations efficiently.

Improved Privacy And Control

The modern update allows sellers to choose what information they want to share through the application, boosting privacy and offering more control to the seller. Furthermore, the new API offers improved security through selling partner authentication that takes place with LWA. You can also expect stricter data use and privacy protection policies. Hence, Amazon SP API enables your business to get the information and data you need from Amazon more safely and securely.

What Does Amazon Selling Partner API Mean For Your Business?

The Amazon Marketplace Web Services has helped many businesses improve their operational efficiency across the Amazon platform. The new Amazon SP API is a refreshing update that aims to boost your eCommerce operations. By leveraging this technology, you can automate various manual processes, get better analytical insights, and make smarter inventory decisions to add value to the buyers.

If you have been developing in-house applications for your business on Amazon, SP API will help you provide a better user experience. By working with professional eCommerce experts, you can explore the various functionalities of the system and prepare yourself for seamless migration from MWS to SP API.

Grow Your Amazon Business With Our Expert eCommerce Developers

If you are looking to make an application for your Amazon business, eSellerHub can help you! We have a team of dedicated developers and experts to guide you and make a smooth transition from AMW to SP API while ensuring your Amazon business runs smoothly. We will understand your business needs and deliver solutions that maximize value and help you accelerate your business.

From Amazon inventory management to Amazon SP API migration, we have got you covered. For more information about our services, call us at +1 408 600 0534 or drop us an email at contact@esellerhub.com!