Company Overview

Shop GBPI, specializes in selling novelty products across multiple marketplaces. They have operations that are based out of London, UK and it took them a good 5 years to make their presence felt in the online selling world. Currently ranked amongst the Top 300 sellers on Amazon UK, they recently started selling on Amazon US, Amazon FR, Amazon DE, Amazon ES and Amazon IT. As far as other channels are concerned, they sell on Ebay UK, Ebay US, Etsy US and Rakuten US. They believe in providing the best possible customer service, which is why they never charge the customer a penny for shipping across their product portfolio. However, to support that philosophy they did not have a very robust order fulfillment system in place and felt the pick, pack and ship processes were redundant. This led to Shop GBPI, getting complaints from customers and also earned a series of bad reviews.

Shop GBPI: What we did?

What started from building a basic order fulfillment system, ended up in us making Shop GBPI a full-fledged custom business solution that helped them in growing their business by multiple folds. At eSellerHub we developed solutions keeping in mind the business gaps that Shop GBPI faced on a daily basis.

The solutions we provided them with include:

  • Automating listing processes across multiple marketplaces
  • Auto generating Purchase Orders based on a vendor specific business logic
  • Warehouse mapping to better handle pick, pack and ship processes
  • Advanced Reports and Analytics on Sales, Profits, Marketplace Fees etc.
  • Advanced User Management for tracking warehouse staff progress
  • Customized Repricer for Amazon and Ebay (non-catalog products)

Shop GBPI: The Results

When it comes to results, it is about being patient and Shop GBPI was a master at that.Together, we drafted plans for modules and their usability in their business, which meant that a structured format was followed through out these 2 years to realize the results. With us, Shop GBPI:

  • Started fulfilling over 2000 orders in a day from about 200 that they used to fulfill before coming to us
  • Buy box winning percentage on Amazon UK went from less than 20% to over 44%
  • Started getting more positive reviews and as of now it has a lifetime feedback rating of 93%
  • Went from having a product portfolio of less than a 1000 SKUs to having more than 9000 SKUs in their warehouse
  • Started selling on 5 more marketplaces
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