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Getting positive reviews is crucial for Amazon sellers to get more sales. The reviews received from original shoppers are the social-proof about your product’s quality. It also plays a vital role in Amazon’s algorithm to get your product ranked on Amazon’s search results. Unfortunately, only a small number of customers leave their reviews for the products they buy on Amazon.
Some buyers leave negative reviews for your products due to some bad experience. It makes it even more difficult for the sellers as they cause an adverse effect on Amazon sales and seller metrics. But on the bright side, negative reviews provide valuable insights on buyer persona and experience of your products. The customer tends to trust the product and the seller when they see both positive and negative reviews. Having only a positive review can sometimes be taken as fake and posted by the seller.
So, let us see how to get more reviews and handle negative reviews on Amazon.
Understand the rules and regulations – Getting to know Amazon’s review policies and regulations can help you clear the grey area and avoid troubles. Here is a concise list,
Build the email list – Amazon does not provide buyer email addresses to sellers. However, this data can be taken with some third-party tools and platforms. It enables sellers to email their customers with a direct link to the purchased product review page on Amazon. Thus, it makes it easy for buyers to leave a review.
Early reviewer program – The early reviewer program helps sellers enrolled in the brand registry to get reviews on Amazon for new products. They have to pay $60 per product for getting up to five reviews. Amazon reaches out to random customers who have purchased the product and asks for a review. The customer might get some incentive from Amazon, and the reviews will have a verified purchase label.
Use Amazon’s Order Feedback System – Amazon makes it easy to get reviews from the orders. From the Amazon seller account, feedback request emails can be sent automatically after order delivery.
As a seller, pleasing customers with diverse choices is not possible all the time. Some of the significant reasons for negative reviews include–
Sometimes sellers receive negative reviews even when they deliver top quality products and services and speedy delivery. It is because each buyer has a difference in opinions and choices.
Bad reviews can pose opportunities within the problems. These kinds of reviews enable the seller to identify the flaws in your products. It also helps to put forth the most needed actions to make them competitive. Here are some useful tips on how you can react smartly to negative reviews an make the most out of it.
Comment on negative review – The sellers can reply to the post telling the reviewer about the remedial measures to solve the issue. Also, assure that there will be no similar occurrences in the future. A polite comment on a negative review can make a positive impression for potential buyers. Of course, the rating will be impacted, but the negative reviewer’s perspective can be changed, and other readers. It will be the ultimate option when you try to convince the reviewer or if you can’t get Amazon to change or remove the negative review.
Handling criticism smartly with patience and a positive attitude is very important. Just make sure it complies with Amazon’s guidelines while connecting or responding to your customers.
Negative reviews are a good source for Market research tool for your business. Manage these reviews efficiently; give your customers the products they need. Ultimately, customer satisfaction is the key to your online business growth, and product reviews are the game-changers. It makes a drastic difference in sales.
If you are having thoughts to develop a significant custom order and feedback management system, we are here to help!